We interviewed a YouTube employee about why videos go viral

We made this video In partnership with YouTube
Check out the full trends report here:
https://blog.youtube/culture-and-trends/youtube-culture-trends-report-2023/

0:00 YouTube is changing
1:24 Who is Kevin Allocca?
4:02 Kevin's favorite trends on YouTube
8:20 How generative AI impacts YouTube
17:58 AI is unlocking fan communities
22:23 The rise of Vtubers
27:08 Multilanguage audio
36:28 The loss of monoculture
47:01 Levels of fandom
53:25 Takeaways
57:49 Where to find the report

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ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.


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