Plus-size snacks took the market by storm in China, igniting a consumer frenzy.
The video was filmed in Changsha City in Hunan Province on 15 June.
A new trend has emerged in the markets of China with the introduction of oversized snacks packaged in eye-catching designs, dubbed by some as "PLUS-size snacks" or "super-sized snacks." These innovative products have quickly captivated consumer attention with their distinctive packaging.
Reportedly, these jumbo-sized snacks made their debut in select speciality snack stores in Changsha such as "Super Snacks Are Busy" and "Snacks Are Huge." Their significantly larger packaging stands in stark contrast to regular snacks, making a lasting impression on passersby. This innovation has not only boosted sales performance at these stores but has also sparked a social media frenzy.
Consumers have been eager to showcase their purchases of these large-pack snacks, sharing their tasting experiences online, thereby further enhancing the product's visibility and market influence. The popularity of these oversized snacks not only meets consumers' desires for novelty and personalised products but also reflects contemporary enthusiasm for culinary exploration and sharing.
According to store managers, sales have soared since the introduction of these large-pack snacks, particularly during holidays, setting new records. The enthusiasm among consumers has been so intense that queues and reselling activities have been reported.
Industry experts attribute the success of these large-pack snacks to their unique marketing strategies and precise market positioning, effectively presenting a bundled sales approach in disguise. By cleverly combining product packaging with promotion, these snacks have successfully captured consumer interest and enthusiasm.
The video was provided by local media with permission.
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