This is the heroic moment a man driving home with daughter in Castelvetro Piacentino, Italy, rescued a fox cub wandering around a field with a milk carton stuck on its head.
After spotting the tiny fox roaming around the field near a pathway, the filmer sprung into action by quickly removing the carton from the distressed animal's head.
The filmer told Newsflare about their heroic rescue: "I was returning home with my daughter. Driving along a country road when at a certain point we noticed that in the middle of the field there was something moving, it was a bit strange, as we got a little closer we noticed that it was a puppy with a box of milk on his head, who most likely had his little head stuck because he was hungry.
"When we got closer we realised that it was a fox cub. (We had already noticed it from the tail). So we decided to take a sock from my 11 year old daughter Serena who, as usual, also leaves her socks in the car, just to use it as a glove because we had nothing else available.
"When we got closer we helped the little fox free himself, who among other things was quite scared. When we took the milk box away from him we were able to admire his infinite beauty with these sweet eyes.
"We decided to immortalise the moment as it is very rare to get close to such a small and beautiful specimen, but above all to show how much harm people can cause by being so uncivilised.
"We joked about the not very clever fox, but in reality this video has several messages to convey."
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